Samsung Electronics Co. on Tuesday introduced a
smartphone that has a camera with advanced features,
aimed at meeting the needs of active social media users
who frequently upload pictures on sites including
Facebook and Twitter.
The Galaxy K zoom, which the company describes as a
camera-specialised smartphone, had its global launch in
Singapore.
It features a timer that allows users to take selfies, or
photos of themselves, with the back camera using a
timer.
Most smartphones allow users to take selfies with the
camera at the front of the phone, which typically has a
lower resolution.
The phone features a new retracting lens that offers 10
times optical zoom, enabling users to take pictures of
distant objects by zooming into them using lenses, and
an optical image stabiliser that helps to produce sharper
photos by adjusting for shakes that may be caused
while holding the device.
The pricing and availability of the Galaxy K zoom were
not immediately announced.
The camera is designed for users of social media such
as Facebook and Twitter “to record every precious
moment in their daily lives,” said Sun Hong Lim, Senior
Vice-president of Mobile Communications Business at
Samsung Electronics.
The phone’s camera has a larger, 20.7 mega pixel BSI
CMOS sensor, which is bigger and allows more light to
be captured, making it ideal for low-light photography,
the company said.
The launch of the Galaxy K zoom follows the recent
introduction of Samsung’s flagship Galaxy S5 model and
comes as the South Korean company seeks to
consolidate its position as the world’s largest maker of
smartphones.
Mobile phone makers shipped more than 1 billion
smartphones in 2013, according to the International Data
Corporation’s Worldwide Quarterly Mobile Phone
Tracker.
Samsung’s share of the market exceeded 30 per cent,
followed by Apple with over 15 per cent share.
The company’s Galaxy K zoom is equipped with a Xenon
flaw and has five optimised filter settings.
“With the introduction of the Galaxy K zoom, Samsung
continues to demonstrate our commitment to creating
products that meet the diverse demands of our
consumers,” Mr. Lim said in a statement issued by
Samsung. Users can capture and share their most
important everyday moments, he said.
The phone is 20.2 millimetres thin and weighs 200
grams. It records video at 60 frames per second.
Samsung said it has tied up with Twitter to provide the
Vine app pre-loaded on the K zoom. This will allow
Twitter users to upload photos.
The company also unveiled audio products branded
Samsung Level, which consists of three types of
headphones and a Bluetooth-enabled portable speaker.
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